APRIL 2024 TOOLKIT
National Pest Management Month
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See/share our Impact Statements about pest management.
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Sample post:
See how @USDA_NIFA-supported agricultural research projects are helping farmers and communities tackle pest issues: https://bit.ly/MRF-pestmgmt #PestManagementMonth #NPMM @AgIsAmerica
Integrated Pest Management in the North Central Region (NCERA-222)
Land-grant universities and partners participating in this project: Illinois Cooperative Extension, Iowa Cooperative Extension, Kansas State University, Louisiana State University, Michigan State University, University of Minnesota, University of Missouri, University of Nebraska, North Dakota State University, Ohio State University, Purdue University, South Dakota State University, University of Vermont, and University of Wisconsin
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Find participant names and contact info in the NIMSS database here.
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Sample post:
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@CFAES_OSU @ACESIllinois @UWMadisonCALS & other land-grant universities in the Midwest are teaching farmers and pest control professionals how to manage pests safely: https://bit.ly/NC-IPM #PestManagementMonth #NPMM
Coordinating Integrated Pest Management in the Western Region (WERA-1017)
Land-grant universities and partners participating in this project: American Samoa Community College, University of Arizona, University of California-Davis, University of California-Riverside, California Cooperative Extension, Colorado State University, University of Hawaii, University of Idaho, Idaho Cooperative Extension, Montana State University, New Mexico State University, Oregon State University, Utah State University, Utah Cooperative Extension, Washington State University, Washington Cooperative Extension, Wyoming Cooperative Extension, The Amalgamated Sugar Company LLC
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Find participant names and contact info in the NIMSS database here.
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Sample posts:
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To make the most of limited resources and tackle major regional pest issues, western land-grant universities are working together to coordinate IPM research and Extension. See their impacts: bit.ly/Western-IPM @WAAESD #NPMM
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@UArizonaCALS and @UAZCoop programs taught pest control professionals safe, effective practices, helping them maintain their licenses, and improve the competitiveness of their businesses. See more impacts from this multistate project: bit.ly/Western-IPM #NPMM
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@USUCAAS and @CSUAgSci collaborated to develop new onion varieties that are less susceptible to onion thrips and iris yellow spot virus, which could increase onion yields by 10%, an increase valued at $5 million. See more impacts from this multistate project: bit.ly/Western-IPM #NPMM
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As part of a multistate team coordinating IPM in the western U.S., @UArizonaCALS and @UAZCoop programs have reduced pest incidence in schools by 78% and pesticide use by 71%, protecting student health and safety. See more impacts: bit.ly/Western-IPM #NPMM
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@MSUCollegeofAg & @MSU_Extension diagnose thousands of pest samples each year. Clients reported that diagnostic info helped them either take action before serious crop damage or avoid unnecessary chemical use, which saved them millions. bit.ly/Western-IPM #NPMM
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Coordinating Integrated Pest Management in the Northeastern U.S. (NEERA-1604)
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Land-grant universities and partners participating in this project: University of Connecticut, Cornell University, Cornell Cooperative Extension, University of Delaware, Maine Cooperative Extension, University of Maryland, University of Massachusetts, University of New Hampshire, Pennsylvania State University, University of Rhode Island, Rutgers University, University of Vermont, West Virginia University
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Find participant names and contact info in the NIMSS database here.
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Sample post:
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Integrated pest management combines strategies, such as natural predators, resistant crops & pesticides, to provide sustainable, cost-effective pest control. Since 1996, northeastern states have joined forces with the @USDA & @EPA to coordinate IPM: bit.ly/MRF-NEIPM #NPMM
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Pest Management Technology for Specialty Crops and Uses (NRSP-4)
Land-grant universities and partners participating in this project: Clemson University, University of Idaho, Michigan State University, University of Minnesota, North Carolina State University, Ohio State University, Pennsylvania State University, University of Puerto Rico, Texas AgriLife Research, Utah State University, Washington State University
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Find participant names and contact info in the NIMSS database here.
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Learn more on the project's website.
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Sample post:
Since 1963, a @USDA_NIFA-funded multistate project has helped establish 50,000 registered specialty crop uses for pesticides that are safe & effective. @CANRatMSU @UMESNews @UFCALS and @ucdavisCAES provide regional coordination. http://ir4project.org #NPMM #60yearsofIR4
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National Pecan Month
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Land-grant universities and partners participating in this project: Auburn University, Kansas State University, Louisiana State University, New Mexico State University, Oklahoma State University, Texas A&M University, Texas A&M AgriLife, University of Arkansas, University of Florida, University of Georgia, University of Missouri, USDA-ARS, Southeastern Fruit and Tree Nut Research Lab, The Samuel Roberts Noble Foundation, Arkansas Pecan Growers Association, Louisiana Pecan Growers Association, Northern Nut Growers Association, Oklahoma Pecan Growers Association, Southeastern Pecan Growers Association, Texas Pecan Growers Association, Western Pecan Growers Association
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Find participant names and contact info in the NIMSS database here.
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Sample posts:
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Happy #NationalPecanMonth! Since 1972, a multistate team has worked with farmers & government agencies to improve pecan pest management. Decreased pesticide use has saved farmers millions of dollars and reduced human & environmental health risks. http://bit.ly/MRF-pecans
U.S. farmers produce 75% of the world’s pecan crop, but pecan orchards nationwide face serious pest issues. Research & Extension provide pecan growers with effective management options, such as traps, repellents & chemical pesticides: http://bit.ly/pecan-pests #NationalPecanMonth
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National Soyfoods Month
Managing Soybean Diseases (NCERA-137)
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Land-grant universities and partners participating in this project: Arkansas Cooperative Extension, Auburn University, Cornell University, University of Delaware, University of Florida, University of Georgia, University of Illinois, Illinois Cooperative Extension, Iowa Cooperative Extension, Kansas State University, University of Kentucky, Louisiana State University, Michigan State University, University of Minnesota, Mississippi State University, University of Missouri, University of Nebraska, North Dakota State University, The Ohio State University, Oklahoma State University, Purdue University, Pennsylvania State University, South Dakota State University, University of Tennessee, Virginia Tech, University of Wisconsin-Madison. Other partners include the United Soybean Board and the North Central Soybean Research Program. Industry sponsors include: BASF, Bayer, Cibus, Inc., Corteva, FMC, Syngenta, UPL, Valent, Stratton Seed Company, and Progeny Ag Products.
Find participant names and contact info in the NIMSS database here.
Sample post:
Soybeans are affordable, protein-rich, and used in many food products. See how land-grant university scientists & Extension educators are helping soybean farmers manage diseases and ensuring a safe, steady supply of soy foods: https://bit.ly/ManagingSoybeanDiseases #NationalSoyfoodsMonth
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April 7 | World Health Day: "My health, my right"
See/share all our Impact Statements about human health.
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Sample posts:
It’s #WorldHealthDay! See how #landgrantuniversities collaborate to keep humans and the planet healthy: https://bit.ly/MRF-Health. These projects are supported in part by @USDA_NIFA. #HealthForAll #WHO75
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April 7 | National Beer Day
Sample post:
It's #NationalBeerDay so let's cheers to the research that goes into our glasses! Learn how researchers at land-grant universities are collaborating to improve the production and marketing of beer and its ingredients: https://www.mrfimpacts.org/single-post/cheers-to-beer-science
@AgIsAmerica @USDA_NIFA #cheers
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April 14 | National Pecan Day
See National Pecan Month posts above; change hashtag to #NationalPecanDay and/or #PecanDay
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April 22 | Earth Day: "Planet vs. plastics"
See all our Impact Statements on environmental health.
Sample posts:
Researchers nationwide are working together to develop & implement innovative practices/tools that reduce agriculture’s environmental impact: https://bit.ly/MRFenvironment. These projects are supported in part by @USDA_NIFA & led by #landgrantuniversities. #InvestInOurPlanet #EarthDay
See how collaborative research and Extension at public #landgrantuniversities fosters innovation and empowers us to implement broad, equitable solutions that protect our planet: https://bit.ly/MRFenvironment #InvestInOurPlanet @USDA @AgIsAmerica
The Science and Engineering for a Biobased Industry and Economy (S-1075)
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Land-grant universities and partners participating in this project: University of Arizona, Auburn University, University of California-Davis, Clemson University, Cornell University, University of Hawaii, University of Illinois, Iowa State University, Kansas State University, University of Kentucky, Louisiana State University, University of Massachusetts, Michigan State University, University of Minnesota, Mississippi State University, University of Missouri, Montana State University, University of Nebraska, North Carolina State University, North Dakota State University, Ohio State University, Oklahoma State University, Oregon State University, Pennsylvania State University, Rutgers University, South Dakota State University, University of Tennessee, Texas AgriLife Research, Virginia Tech, Washington State University, University of Wisconsin
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Find participant names and contact info in the NIMSS database here.
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Sample posts:
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Bioproducts can improve energy security, food security & national security while also cutting back on fossil fuel-related pollution & climate change. Land-grant universities are collaborating to develop the info, tech & skills for a bioeconomy: bit.ly/biobased-systems #EarthDay
As part of a project on #biobased systems, @CANRatMSU & @CFAES_OSU calculated the life cycle sustainability of new bio-based products and processes, which helps policymakers, farmers & processing companies make decisions. bit.ly/biobased-systems #EarthDay #InvestInOurPlanet
As part of a MRF project on #biobased systems, @ClemsonCAFLS designed aquaculture systems to produce #biomass & #biofuels while also capturing carbon. @Facilities_CU adopted the systems to reduce the campus carbon footprint: bit.ly/biobased-systems #EarthDay #InvestInOurPlanet
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April 25 | World Malaria Day
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Managing Ticks & Mosquitoes (NE-1443)
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Land-grant universities and partners participating in this project: Auburn University, The Connecticut Agricultural Experiment Station, Cornell University, University of Idaho, Illinois Cooperative Extension, Indiana University of Pennsylvania, Iowa State University, Kansas State University, University of Kentucky, University of Maryland, University of Massachusetts, University of Minnesota, Mississippi State University, University of Nebraska, North Carolina State University, Ohio State University, Oregon State University, Pennsylvania State University, University of Rhode Island, Rutgers University, Texas AgriLife Research, Virginia Tech, University of Wisconsin, USDA-ARS
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Find participant names and contact info in the NIMSS database here.
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Sample posts:
Malaria led to 619,000 deaths in 2022. Multistate research found that fungi can impair the ability of mosquitoes to transmit malaria thru their bites. Another study led to biomarkers for tests that determine bite intensity & malaria risk. https://bit.ly/ticks-mosquitoes #WorldMalariaDay
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As part of a broader multistate project on mosquito management, @RutgersSEBS designed an urban mosquito control program, in which scientific advisors guide residents. A town that tested the program saw a 76% reduction in mosquito biting. https://bit.ly/ticks-mosquitoes #NPMM #WorldMalariaDay
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April 26 | Arbor Day
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See/share all our Impact Statements about forestry.
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Sample post:
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Happy #ArborDay! See how land-grant university research & Extension are working together to protect tree health: https://bit.ly/MRF-forestry
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Eastern White Pine Health Issues (NE-1601)
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Land-grant universities and partners participating in this project: University of Connecticut, University of Georgia, University of Maine, University of Massachusetts, Michigan State University, University of New Hampshire, University of Nevada, University of Vermont, University of Wisconsin, USDA Forest Service
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Find participant names and contact info in the NIMSS database here.
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Sample post:
Through field guides, educational materials, technical papers & hands-on trainings, scientists & Extension educators helped #forest managers, woodland owners, arborists & the public understand eastern white pine health issues: bit.ly/MRF-pine #ArborDay
April 27 | World Veterinary Day
Managing Antimicrobial Resistance (NC-1206)
Land-grant universities and partners participating in this project: University of California-Davis, Cornell University, University of Illinois, Iowa State University, Kansas State University, University of Maryland, Michigan State University, University of Minnesota, University of Nebraska, University of New Hampshire, North Carolina State University, North Dakota State University, Ohio State University, Pennsylvania State University, Purdue University, University of Rhode Island, Texas A&M University, National Animal Disease Center
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Find participant names and contact info in the NIMSS database here.
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Sample post:
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It’s #WorldVeterinaryDay! Multistate research has provided #veterinarians with the information & tools that help them treat infections & protect animal health without encouraging the development of antimicrobial-resistant pathogens. bit.ly/MRF-AMR #AMR #NIFAimpacts
How to use this toolkit?​
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This toolkit shares Hatch Multistate projects that are related to timely themes and priority topics as well as materials and sample social media posts you may use to promote the projects. You may adapt the sample posts as as needed.
We encourage you to share our projects and materials in any way you see fit. For example:
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Social media
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Web stories
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Newspapers
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Magazines
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Grant proposals
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Annual reports
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Media interviews
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Speeches
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Town halls
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Presentations
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Newsletters
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Congressional testimony
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Conferences
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Meetings
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Extension events
Hashtags & Handles
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@MRFimpacts
#MRFimpacts
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@NCRegionalAssoc
@NERASAES
#NERASAES
#PromotingCollaboration
@SouthernAES
#SouthernAgResearch
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@WAAESD
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@1890foundation
#1890strong
#HBCU
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@USDA_NIFA
#NIFAimpacts
@USDAScience
@APLU_Ag
#landgrantuniversities
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@AgIsAmerica
#AgIsAmerica
Don't forget visuals!
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Social media posts and other types of communication products get more engagement if they include photos or other visual aids.
Search your libraries or the following free image libraries: USDA Flickr, USDA-ARS Image Gallery, Unsplash.
Make sure diagrams or charts can be understood quickly.
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Provide attribution as needed.